Working with Northumbria Police Crime Commissioner Kim McGuinnes:
Leveraging the power of social media to crowd-source rich consultation data
My role
led on content design and social media strategy
created digital assets (GIFs and visuals) using After Effects and Premiere Pro
worked with the Commissioner’s comms officer to develop consultation questions
applied NPCC brand guidelines and colour palette to align the campaign with official communications
Collaboration
co-designed content with NPCC and team
integrated workshop outputs into the social media consultation
Tools & methods
platforms: Twitter (X), Facebook, Instagram
software: Premiere Pro, After Effects
approach: social media provocations designed to generate quick, public responses
ensured branding consistency with NPCC colours and style
Impact
reached over 30,000 people with ~2,500 engagements
directly informed the Northumbria Police and Crime Plan 2021–2025
demonstrated that well-designed digital content can generate fast, actionable insights
Learning / takeaways
effective design makes consultation more engaging and accessible
social media can serve as a fast, scalable tool to gather public input on strategic issues
brand integration is key for professional credibility and audience trust
