Designing the King’s Gate Redevelopment Campaign

Communicating across scales – from building-size graphics to bite-size social content.

I used the dimensions to create panels for a more accurate visual representation

1

Created 1:1 scale artboards in illustrator…

Panel 1 finished artwork

…and populated with the designs

A multi-format campaign consisting of:

  • an architectural scale graphic installation on the King’s Gate rotunda door.

  • a suite of digital screens across campus

  • create building-site tour and finished building tour socials content with Student Content Creators

  • create a wayfinding video

  • keep university webpage updated

Finished artwork installed August 2024. 870cm x 214cm)

Brief supplied from stakeholder as a table with exterior image, panel dimensions, required messaging, and draft wording:

Panel 2 finished artwork

Measuring the height of QR codes in situ

A note on maps…

Wayfinding was a key component of this project.

I spent a long time tinkering with various map designs.

Including using an architectural model of Newcastle…

As the redevelopment continued inside the building, I had the opportunity to film a teaser video with two Student Content Creators to highlight progress and key features.

I co-produced, shot and edited a video with a neurodiverse student content creator. This was to ensure that students knew how to get to the correct building and access services and had the information they needed in a variety of formats depending on their preference.

Teaser video:

In the end, I decided to use the map designed for the prospectus with a clear overlay of the route. This meant painstakingly editing the Illustrator file of the map to remove building names.

Wayfinding video

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Nothern Health Futures (NortHFutures)