Branding and multimedia for a pioneering digital health hub.
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my role
designed and developed the visual identity for a £4.17m digital health hub
created brand guidelines including logo, wordmark, colour palette, and typographic system
produced presentations, photography, and video
filmed on-site in hospitals and at events and handled editing
collaboration
worked closely with hub leadership and consortium partners
balanced diverse stakeholder expectations to create an inclusive brand
tools & methods
Adobe Illustrator for logo and visual assets
film production: on-location shooting, editing, and event photography
presentation design and marketing material production
impact
delivered a recognisable brand identity with a two-variant logo system, six-colour palette, and typographic system (Montserrat and Inter)
communicated the hub’s mission to 50+ partners across universities, NHS Trusts, local government, and community organisations
supported NortHFutures’ ambition to be a world-leading digital health innovation ecosystem
learning / takeaways
balancing clarity, accessibility, and innovation for a multi-partner project
strengthened skills in alignment and consensus-building
reinforced the value of multi-modal communication across film, photography, and design
